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Influencer Marketing and Content Creation

A growing trend in both gaming and marketing is the development of video content for social media platforms. This course will help digital content creators understand how influencers have managed to build and grow their audiences, and will give you the tools to do this yourself.

Bootcamp: August 5-16!

NEW: Influencer Marketing and Content Creation

A growing trend in both gaming and marketing is the development of video content for social media platforms. Games Academy students have been shooting Youtube videos since 2010, but following the rise of the digital ‘influencer,’ and the marketing channels that have opened up around them, we have discovered that producing content for social media apps presents a number of difficult challenges.

This course will teach students how to develop striking visual content for Facebook, Instagram, and other smartphone applications.

Content will be filmed and edited on the latest iPads (the cameras of which are excellent) and the classes will be focussed on the development of messaging strategies designed to make viewers watch, follow, and subscribe to your content.

NEW: Starting with a ten day bootcamp from August 5 - 16, 2019!
And then immediately added to the 2019 winter curriculum.

Influencer Marketing and Content Creation will help digital content creators understand how influencers have managed to build and grow their audiences, and will give you the tools to do this yourself.

greenscreen_GamesAcademy
Our new Green Screen Studio @ Games Academy Campus Berlin is ready for YOU!

Course Overview
Summer Bootcamp in August

WEEK ONE

The Influencer Ecosystem How Social Media Works, Facebook, Instagram, Twitter, YouTube, Twitch, Soundcloud, Spotify, ...

Understanding Communities Identifying the Hierarchy, Joining the Conversation, Social Etiquette, Leading, Following & Liking, ...

Developing a Platform Core Competence, Point of Difference, Social Engagement, Market Segmentation, Speed to Market, ...

Planning your Content Understanding Narrative, Communication Techniques, User & Follower Acquisition, Response Strategy, ...

Brand and Channel Management Look and Feel, Design Thinking, Visual Communication, User Interface & Experience ...

 

WEEK TWO

Cameras, Microphones, Lights Three Point Lighting, Lighting for Green Screen, Cameras and Microphones, ...

Digital Editing Systems Premiere, Final Cut, iMovie, ...

Directing Video (Self) 30 Second Piece-to-Camera In-Class, Assembly Edit, In-Class Presentation and Analysis 

Directing Video (Talent) 30 Second Talent Shoot In-Class, Assembly Edit, In-Class Presentation and Analysis

Post-Production and Upload Re-Shoots, Inserts, Titles and Music, Finished Videos uploaded to Vimeo or YouTube

 

Feel free to ask for specific information and further insights: beratung@games-academy.de or +49 30 29779120 (Games Academy Campus Berlin). The course is held in English. We are looking forward to your message or call!
 

Facts

Influencer Marketing and Content Creation will help digital content creators understand how influencers have managed to build and grow their audiences, and will give you the tools to do this yourself.

The course is held in English.

Welcome to a Ten Day Bootcamp: August 5 - 16, 2019, Games Academy Campus BERLIN


Our Pricing: Both weeks  € 770, One week (Practical or Theoretical) € 500


About the lecturer: Howard Hunt is the former CEO of Dustcloud, an Augmented Reality gaming company that was a Sony Partner in 2014.

He has taught filmmaking at HFF, FAMU and The Prague Film School, and presently teaches Digital Marketing and Marketing Communications at HDPK in Berlin.

Howard Hunt says (!): "Forget cameras, microphones, desktops and laptops - it's now possible to shoot and edit video on tablets and phones. The future of social media content creation has arrived!"

Howard Hunt


More information: beratung@games-academy.de